The number of customers buying fruit and vegetables increases between 13% and 16% when they are presented in corrugated board trays rather than on stainless steel shelves or in plastic containers, according to a new study.
The trade association Carton Ondulé de France (Corrugated Board of France) reveals the results.
The study was carried out by Négosciences*, consulting firm specialising in neurosciences applied to business, and Carton Ondulé de France. First of all, it looked at how packaging is perceived in the fruit and vegetable section and found that 95% of customers interviewed did not notice the packaging used to display fruit and vegetables. However, the study showed that packaging has a strong, clear impact on the customer experience, depending on its nature or its absence. The study reveals that the number of customers buying fruit and vegetables increases between 13% and 16% when they are presented in corrugated board trays rather than on stainless steel shelves or in plastic containers. Download the press release and infographics.
Corrugated board is a packaging solution that is well-suited to the distribution chain for fruit and vegetables. Corrugated board trays are hygienic, allow for longer preservation, are ergonomic, robust and light, easy to handle, adaptable and economic, and guaranteed by the CFQ quality label.
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