BOIX Europe Blog

Packaging for fruit and vegetables has a direct impact on buying behaviour (study)

30-Oct-2018 13:19:13 Written by Ramona Fredriks | Boix Europe

The number of customers buying fruit and vegetables increases between 13% and 16% when they are presented in corrugated board trays rather than on stainless steel shelves or in plastic containers, according to a new study. 

The trade association Carton Ondulé de France (Corrugated Board of France) reveals the results. 

Number of customers buying fruit and vegetables increases when presented in corrugated board trays

The study was carried out by Négosciences*, consulting firm specialising in neurosciences applied to business, and Carton Ondulé de France. First of all, it looked at how packaging is perceived in the fruit and vegetable section and found that 95% of customers interviewed did not notice the packaging used to display fruit and vegetables. However, the study showed that packaging has a strong, clear impact on the customer experience, depending on its nature or its absence. The study reveals that the number of customers buying fruit and vegetables increases between 13% and 16% when they are presented in corrugated board trays rather than on stainless steel shelves or in plastic containers. Download the press release and infographics.

Corrugated board
Corrugated board is a packaging solution that is well-suited to the distribution chain for fruit and vegetables. Corrugated board trays are hygienic, allow for longer preservation, are ergonomic, robust and light, easy to handle, adaptable and economic, and guaranteed by the CFQ quality label. 

Further information? 
Would you like more information about folding and gluing corrugated 
board trays? Or do you already have a specific project in mind? We would like to talk to you personally to understand your wishes and requirements. This gives us the opportunity to develop solutions that fit your business.

Get your packaging solution



About this Blog

Boix Europe is the main dealer for Boix packaging machines in Europe and market leader in forming and gluing both corrugated and solid board packaging. Through our blog, we share our experience and knowledge of the packaging industry.

Subscribe to our monthly blog updates

Newest blogs

Blogs by topic

View all topics >

 

Forming trays: Outsourcing or Doing It Yourself?

 

To take a final, well informed decision about purchasing trays from third parties or doing it yourself with your own tray forming machine?

Download Whitepaper