In supermarkets in Europe, around 1.5 million tonnes of plastic could be replaced each year by a more sustainable alternative. This is according to new research from DS Smith in collaboration with White Space, a leading consultancy for growth strategies.
In the ‘Transforming the Supermarket Aisle’ report, DS Smith and White Space state that many plastic packaging, including punnets and shrink film for packaging fruit and vegetables, can be replaced by alternative and renewable materials. In supermarkets in Europe, according to the researchers, it is about more than 70 billion individual units of plastic, or more than 1.5 million tons per year. According to Miles Roberts, Group CEO of DS Smith, now the stage is set for industry to look for alternatives to plastic. Certainly now that consumers are increasingly consciously thinking about sustainability of packaging.
Download the full report ‘Transforming of the Supermarket Aisle’ here.
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